Social media has taken a huge toll on the way individuals and companies market their brands. It is also a very fast and cost effective way to reach out to customers, clients, and prospects. Knowing your audience for each platform plays a big factor if you plan on growing your business. For law firms, it is critical to have social media and know your audience for each and every one of them. If you are ready to learn more on how to market your law firm for each social media platform, keep reading to learn more.
What Social Media Platforms Should Law Firms Be Using?
Businesses, small or large, should have at least one or two social media platforms to market their brand and reach their potential audience. Additionally, the biggest social media platforms are Facebook and Instagram since they generate content such as pictures and videos.
Facebook is a tool for just about any business. Firms are able to produce a massive audience reach, target advertising through Facebook Boosts, and interact with their audience. Moreover, Instagram has a highly appealing visual aspect, has a younger audience, and it’s a platform that is more mobile. Besides these two, there are a couple more platforms that are useful for law firms:
Twitter has an amazing marketing strategy due to their character limit. This gives a chance to law firms to create a voice and stand out amongst your competitors. In addition, depending on the marketing goal, Twitter is a great way in building brand awareness and connecting directly with your audience.
LinkedIn was one of the first modern social media sites to really take hold and stick around. It’s become a networking tool exclusively for professionals and has revolutionized the way we seek, find, and get hired for jobs.
TikTok is the newest trend in social media. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players. Even though the largest demographic of TikTok users is between the ages of 16 and 24, it has evolved from a video-creation app solely meant for users to express their creativity for marketing purposes.
Youtube is an amazing video-based platform. Its popularity for videos exceeds Instagram, Snapchat, and Tiktok, and it’s the platform for information via video. It has at least 2 billion monthly users and has become a place where people go for both entertainment and education.
Ways To Strategize Social Media For Law Firms
Determine goals for your firm
It’s important for any business, regardless of the industry they’re in, to set a goal. Before you start to post content on your firm’s profile, start by asking yourself, “what do I want to achieve on these platforms?” Keep in mind, you should be easily able to track and measure your goals. Some of these can include:
Increasing brand awareness
Driving more traffic onto your website
Generating more leads or potential clients
Gaining insights from your target audience
It’s important to know when to post content for each social media platform. Scheduling videos and images shouldn’t just include when you want to post, but it should outline what you want to post. Planning ahead makes your social media efforts easy and it becomes less of a hassle when coming up with a content idea on short notice. Third-party social media tools make it simple to plan your social media activity ahead of time for the week or even month in one sitting. That way you can focus your energy and time on your clients, employees, or potential clients.
Use hashtags and keywords
Hashtags should always be used whenever you post any type of content on social media. Hashtags lead people to your profile who are organically searching for content similar to your own. The more hashtags that you use, the more you’ll appear in prospective clients’ feeds. When using hashtags, make sure that they are relevant and applicable to whatever you’re posting about. If you strategically use relevant hashtags, you are able to gain a good amount of outreach. Along with useful hashtags, also use SEO keywords. Keywords send Google searches to your page if you carefully choose the right ones. Ideally, your page should be the first law page that comes up on a local search. This is when Google Local Search Ads comes into play for your firm.
Research your competitors
It’s always a good strategy to keep an eye on what your competitors are doing. Moreover, look at what your top competitors are doing on social media such as:
The type of wording they use for each content they post
Hashtags that are being used
The content they post and how often do they post content
Keyword that are being used
Measure and track your results
Lastly, it’s critical to measure and track your results to see. You want to be aware that you’re putting in what you’re getting out of it by evaluating your results. Tracking and measuring your social media progress is the best way to get some insights whether you need to adjust your approach and use a different marketing tactic. Some social media platforms may have better results than others, so checking the analytics and data across your social media is the best way to ensure your marketing efforts are working or there needs to be changes.
Malloy Law Offices, LLC And Social Media
All in all, it is important for any small business regardless of what industry they are in to have social media accounts. It’s a great tool to understand your audience better and reach potential new clients. We are a personal injury law firm and we have a couple of social media accounts that we try to stay active on. Additionally, we are active on Facebook, Instagram, Twitter, LinkedIn, and TikTok. With the right strategy and marketing on these social media platforms, your firm will go a long way.
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